.Zipp Mobility. - ‘Mobility Done Right’

.THE CHALLENGE.

Zipp, the ambitious Irish-owned mobility company, recently engaged Headcase at a key juncture of their Irish & European scale-up. With extensive experience working with, and in fast-moving startups & ventures, Headcase could assess the business and comms challenges with a unique & valuable perspective, identifying that early and effectively asserting brand USPs could contribute strategic advantage in a competitive but lucrative environment.

.THE RESPONSE.

Working within time, budget, and Covid restrictions; Headcase devised a comms campaign to serve the following purposes..

1- Provide the story for Zipp's €1m crowdfunding campaign, ensuring that the business and investment opportunity was effectively presented to the target audience.

2- Introduce the brand to their home audience in Ireland - presenting their future vision & ambition.

3- To provide foundation for further Brand Development & Campaign Planning

 The full-service project was managed from strategy & creative through to completion in 4 weeks.

 Zipp Mobility have raised €1,000,000 and achieved continued success in the UK. Zipp recently won the NovaUCD Innovation Awards and now plan to launch at home in Ireland and continue their expansion into the rest of Europe.