.ZALANDO. - ‘HERE TO STAY’

.THE CHALLENGE.

OMD & Zalando were planning a Nationwide campaign, “Here to Stay”, celebrating those who stay true to their beliefs and take a stand for lasting progress. Headcase were enlisted to help amplify via media and content.

.THE RESPONSE.

Headcase planned and executed a mural series featuring images of pairings that represent open dialogue on a different shared value, such as body positivity and gender fluidity. Each image was overlaid with a bold statement signalling lasting progress on the highlighted value –

“Every body. Here to Stay”

“Sustainability. Here to Stay”

“Queer Fire. Here to Stay”.

Supported by content of each site, the murals drew wide-spread attention making for a highly engaging and impactful element of a hugely successful campaign.