.YOP. - 'NO LIMITS' UV Mural

.THE CHALLENGE.

Kinetic and Wavemaker were planning to roll out the first media campaign for Yop in several years and approached Headcase to create a clever and captivating OOH & Content campaign to promote Yop’s product and brand so that it would resonate with a younger demographic.

.THE RESPONSE.

Headcase explored several OOH concepts - ultimately settling upon  a unique UV/Fluorescent Mural to light up the streets of Dublin. Headcase in partnership with Off-Grid Media planned and executed the UV Mural on Baggot Street encouraging both closeby students and parents to engage, and a suite of video assets of its creation and impact was created and served on Yop Ireland’s social media channels.

Jasmine Hughes, Yoplait Marketing said: “Our objective was to connect with our audience in a disruptive way. The UV mural helped us achieve that. The glowing artwork is impactful as it drives that urge to stop, take a picture and share, which is today’s social currency amongst our Gen Z consumer.”