White Claw wanted to connect with their Irish audience in a memorable way - showing them what the brand is about, whilst driving product trial.
Headcase designed & activated an integrated product trial, brand experience & content campaign centered around a brand-owned Pop-Up Property in Dublin City. Over 3 weeks, we treated consumers to an immersive brand experience with food, drink & fun, whilst hosting events with the likes of District magazine, Tara Kumar & Izzy Healy.
The combined online, offline, social & PR efforts helped the first week sell out in just 7 minutes and over deliver on its targets. The making of the campaign was subsequently shared as part of Global Best Practice for White Claw markets.
“From the can crusher to the immersive wave room, every detail was designed to him tell the brand’s story”
“The perfect experience.
The consumer response has been amazing”
Contact us to lean more about our Event & Brand Experience.
