.SPRITE. - 'ReFresh your Week’' Dynamic Mural

.THE CHALLENGE.

In 2018, Mediacom helped Coca-Cola unveil the new Sprite Lemon Lime and Cucumber variant - which included the introduction of a new bottle & brand redesign across the Sprite product range. Mediacom approached Headcase with the creative platform ‘Refresh Your Week’ and looked for some ideas and solutions to support the campaign through innovative, sharable OOH.

.THE RESPONSE.

Headcase responded with a proposal for a 'ReFresh Your Week' Dynamic Mural campaign in Dublin City Centre. In partnership with OffGrid Media we designed, created and documented an innovative mural living in a high value location in Portobello, where the artwork was changed every day, portraying a new message to the public to coincide with the day of the week. The execution was documented and a suite of content was edited and shared online in a partnership with journal.ie and Sprite’s social channels and Coca Cola’s blog to amplify the innovative and successful campaign further.