.SPIDERMAN - FAR FROM HOME. - ‘Hollywood Comes to Dublin’

.THE CHALLENGE.

Sony Pictures wanted to create a piece of localised content that leveraged the ‘hype’ around the new 2019 summer blockbuster ‘Spiderman Far From Home’ and create further talkability. OMD enlisted the help of Headcase to do just that. 

.THE RESPONSE.

The film itself follows Peter Parker embarking on a European school tour, we decided that Spider-Man’s European trip wouldn’t be complete without a trip to Dublin.What followed was the writing, planning, coordination & production of a fast paced, multi-facted and hilarious piece of content. Our ‘Spiderman’ (with real Spidey-suit supplied from LA!) visited 12 Dublin locations - from the Airport to Croke Park - where he watched the game from the Skyline, and got featured on the big screen. The video made over 1 million impressions on Facebook and Instagram and generated huge interaction in the form of comments, likes and retweets. We even received a full feature on KilkennyNow.ie