.SPECSAVERS. - ‘Music To Everyone’s Ears’

.THE CHALLENGE.

Specsavers  wanted to Increase awareness of their Audiology Services with the over 60’s audience in Ireland, whilst becoming a part of the cultural conversation and building local relevance, affinity and trust.

.THE RESPONSE.

Headcase worked with OMD to plan and execute a content focussed campaign strategy.

Having been amongst the most vigilant over past 2 years, we wanted  to now inspire our target audience, showing them the variety of social activity that exist at community level.

And to deliver a clear CTA; To get back out there and find one for you.

Specsavers - ‘Bringing back the sounds you missed most’

.THE RESULTS.

Headcase managed full service creative and production, including partnerships with 5 x Local Community initiatives, in the delivery of a 5 x Episode Content Series for Social.

The campaign also included multi-format cut-downs for social channels, and a 60’ TVC Spot Montage - which aired during the GAA Semi-Finals.

 The reaction from community participants, audience and client, as well as results have shown this to have been a uniquely successful local campaign for Specsavers.