As Specsavers increased their audiology services; connecting with the over-60s audience had become increasingly important, and the target of the brief.

Having been amongst the most impacted through Covid, Headcase envisaged a role for Specsavers in inspiring the older generation, showcasing the wealth of social activity that exist at Irish community level. And to issue a clear call to action to.. ‘Get back out there, and find the right one for you!’

‘Bringing back the sounds you missed most’ - was a full service creative and production campaign, forging local community partnerships in the delivery of a Social Content Series & TVC, which was aired during the GAA semi-finals. Placing Specsavers at the heart of a relevant, cultural conversation, the results and reaction showed this to be a uniquely successful campaign.