Ahead of the reopening of Smithwick’s Experience in Kilkenny, Diageo Homes wanted to modernise the Visitor Centre, inside and out. Headcase were briefed to design and execute some of the key creative works to create lasting impact and talkability.

 Working seamlessly with project stakeholders (Catch Events, OffGrid Media, Kilkenny City Council & Diageo Homes) Headcase oversaw the design & execution of a range of feature walls & areas - helping transform the space with bright, energetic designs and colours. A highlight included the re-design of the historic Gable end on Parliament - now paying homage to city with a unique interpretation of the craft and characters that had made it’s history so vibrant.

 Brought to life over 7 days with a team including renowned artist Garreth Joyce, the project has gone on to receive overwhelmingly positive reviews.