.RIMMEL LONDON. - ‘Kind & Free’ 

.THE CHALLENGE.

Rimmel London recently launched their 'Kind & Free' range of cosmetics.

To support the ATL campaign, they wanted to drive awareness of the brand and its unique ethical characteristics both online and offline, whilst allowing consumers to try the product for themselves and to drive in-store purchases.

.THE RESPONSE.

Headcase proposed, designed, and activated an integrated Pop Up Experiential Activation - managing all elements.

Activating at Blanchardstown Town Centre over 3 days, the Pop-Up combined brand, product trial, and social experiences - with incentives that drove same-day purchases at 3 x participating retailers. Influencer Holly Carpenter was engaged to create pre and post-activation content,

as well as contributing to the promotional activity at the stand.  The area delivered consistent deep engagement with target consumers as well as online traction & store redemptions.