.RENAULT. 'We Remain Driven'

.THE CHALLENGE.

OMD and Renault wanted to build on the success of the award-winning 2019 Driven Series, with a sequel that would resonate emotionally with the public.

.THE RESPONSE.

Again in 2020, we envisaged an epic & emotive series, each episode guided by a lyrical, personal spoken word; written for and spoken by the GAA player/ambassadors themselves. We moved from a personal to a community story, showing how uniquely resilient, compassionate and strong the Irish are as a people. And how we are a product of the challenges we have overcome. Together.

The Series achieved over 1.5 million views across brand Social Channels.

The Series Montage was aired as a TVC during the GAA Football Finals.

Headcase managed the entire project, creative and production.

'There is Hurt. There is Faith. There is Future.'
#WeRemainDriven