Renault wanted to amplify their new 3-year GAA sponsorship in a way that connected authentically with the fans.
Headcase created & produced ‘Driven’ - an emotive and authentic storytelling campaign to activate across PR, Social & TVC. The vision was to link Renault’s brand values of family, community and passion to that of GAA Community - through the words of some of its long-serving heroes.
“Connecting emotionally with the players was the key to unlocking the passion behind their stories.”
The powerful spoken word performances resonated deeply with communities, fans and the players themselves - helping the campaign over-deliver on both reach and sentiment objectives, whilst winning Silver in at the ‘Digital Media Awards’ Best Use of video.
A hero 60' TVC of the campaign aired during the GAA Finals, and Ireland’s first full black and white TV story continued for the following 2 years of Renaults GAA sponsorship.
“Goosebumps...”
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