.NUII ICE CREAM. - ‘Experiential Sampling’

.THE CHALLENGE.

PHD were planning a campaign for Froneri’s launch of the NUII Ice Cream range.

Headcase were tasked with exploring and designing experiential concepts that would help communicate the unique attributes of the brand and encourage product trial by the target audience.

.THE RESPONSE.

After designing several experiential concepts, Headcase and PHD made the case for some targeted Experiential Product Sampling. Together we planned a highly targeted schedule of 12 target market events over an 8 week period - which covered concerts, retail events & city centre locations. Simple but effective formats and engagement mechanics allowed us to engage effectively with consumers - whilst delivering the product to the right people, at the right time, in the exact right manner and product consistency - helping portray the product as a serious new premium entrant to the market. The exercise contributed well to a successful Irish launch Nuii.