.IRISH DISTILLERS. - ‘Presents Tasting Club’

.THE CHALLENGE.

Edelman came to Headcase on behalf of their client Irish Distillers who wanted to find a way to connect with serious Whiskey fans, and create a series as a platform for them to learn more about the products, their characteristics, tasting notes and pairings.

.THE RESPONSE.

Headcase helped develop The Tasting Club, a 6 part masterclass series with Distillers and experts, that served as a sit down discussion / podcast format on topics ranging from the impact of casks & serve, to the exploration of flavor and aroma. Hosted by Ger Garland and joined by irish whiskey expert, the series provided depth & education for serious whiskey fans , in a relatable format. The series was formed as 6 x Long episodes, as well as a variety of short form promos to promote the series across social platforms.