Teeling Whiskey had become the official Irish whiskey of the Aer Lingus College Football Classic, and with 50,000 American fans set to visit Dublin for the big event, Teeling enlisted Headcase to help plan and activate their sponsorship.
They wanted to create a lasting impression with American fans as the most relevant and authentic Dublin whiskey.
Our strategy involved getting up close and personal with these visitors over their 5 day trip, delivering a series of authentic, memorable experiences at a number of iconic Dublin bars as well as at the Aviva Stadium and Tailgate party at Marian College.
“We were really happy with the activation.”
Contact Us to Learn about how meaningful experiential could work for your brand.
