.My Fair Lady. - ‘Dublin Horse Show’
THE CHALLENGE
Bord Gáis Energy Theatre wanted to leverage a partnership with the exclusive Dublin Horse Show to drive ticket sales and brand awareness for their show ‘My Fair Lady’.
THE RESPONSE
Headcase proposed, designed and activated a pop up stall to run over the 5 days of the Horse Show. A 3m x 8m vintage & floral inspired set showed off the brand identity whilst inviting attendees to engage with ‘box office’ staff, learn about the release, watch the trailer and take part in consumer social action & engagement.
THE RESULTS
The activation created strong sales and impact both offline and online - winning the “Best & Highly Commended Trade Stand” of 2022.
https://dublingazette.com/news/myfairlady-horse-show-56422/.
https://extra.ie/2022/08/18/entertainment/pics-ladies-day-dublin-horse-show-2022
https://www.dublinlive.ie/whats-on/student-dazzles-judges-fair-lady-24796780.
