.Mary Poppins Returns. - ‘A Bit of Magic in Dublin’

.THE CHALLENGE.

OMD approached Headcase in anticipation of the release of the new movie ‘Mary Poppins Returns’. They wanted to create a sense of excitement for the film's release with a unique stunt and content piece.

.THE RESPONSE.

Headcase helped develop and deliver the concept for a campaign that was designed to surprise and delight unsuspecting Irish commuters - saving them from a rainy morning, with some Mary Poppins Umbrellas. The campaign provided an opportunity for us to uniquely bring together our experience in both activation and content production, managing all aspects from procurement, to activation, staffing and Content production. The stunt performed well, and delivered genuine excitement and happiness on the street - all of which was captured in a fun, relatable piece of content for Disney’s Social Media channels.