.kenco. - ‘Celebrating 100 uplifting years of great tasting coffee’

.The Challenge.

Havas approached Headcase on how best to celebrate 100 Uplifting Years of Great Tasting Coffee to mark the centenary of Kenco coffee.

.The Response.

Headcase proposed, planned and executed an authentic and localised Social & OOH campaign which showcased people’s uplifting moments from their lives.

We took to the streets to interview the public and hear their most positive and uplifting moments. Ranging from key moments in Irish culture to personal stories in their own lives. All while enjoying a cup of Kenco! 

Answers were then brought to life on a bespoke OOH mural which utilised eye-catching Gold Leaf to draw onlooker attention. Championing the public’s moments and memories in the heart of Dublin City Centre.