Irish Distillers Pernod Ricard wanted to showcase the unique success of its International Brand Ambassador Programme. Headcase proposed a creative and strategic storytelling campaign that would delve into the programme’s impact on personal development, careers and lives. Brought to life through the "Alumni Scrapbook” series.
At the campaign’s core was a video series - conceived and directed by Headcase, featuring former brand ambassadors from across Ireland, sharing and reflecting on their journeys, all through a creative scrapbook-style narrative… Showing that employer branding and corporate storytelling does not have to be boring! This seamlessly aligned with Jameson's premium brand tonality and championed its entrepreneurial brand value.
The “Alumni Scrapbook Series” was a resounding success, receiving rave reviews from ambassadors and being prominently screened at the GAS Summit, with additional screenings planned for the future. These dynamic films are now live online and across digital platforms, showcasing the brand’s profound impact on the entrepreneurial success of its alumni with a hint of nostalgia.
“Delighted with the results... it shows just how great the programme has been.”
“The magic for me was witnessing Sinead’s pride for the graduates of her program. This passion fueled a genuine retrospective that really does justice to their journeys”
“Brilliant Idea. Love this”
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