.Hse Sexual WellBeing. - Presents ‘Sex Fact or Fiction’

.THE CHALLENGE.

Having worked for many years activating the HSE’s Sexual Health Outreach campaigns, we were tasked with a brief to appeal to the 18-22 y/o target demographic with a set of messages around STIs & STI awareness whilst also retaining the humour & personality already established by the brand.

.THE RESPONSE.

Headcase produced a pilot epiosde for our idea - Sex Fact or Fiction, which was soon selected as the strongest concept at a HSE target market focus group. In the series, we wanted to entertain and challenge students on Sex related topics and myths, whilst also weaving in the most important business objective communications around STIs - and capture all in relatable, funny and sharable piece.

We then worked alongside CORE Creative in writing & producing a series of 6 x long and 18 x short video episodes. We managed all aspects of the live student casting, on campus events, production and post.. The content lives on HSE web, and also across the Sexual Health social channels. The underlying concept and content has since even been extended into a live on-campus experiential quiz/challenge - also managed by Headcase - called Spin the Bottle ;)