.FOUR STAR PIZZA. - ‘Branded Online Game/Loyalty Scheme’

.THE CHALLENGE.

They wanted to develop a unique centre-point to their new loyalty scheme in order to boost online engagement and sales.

.THE RESPONSE.

Headcase conceived, designed & built the ‘Epic Pizza Challenge’ Multi-Platform Game & supporting assets, as well as building & maintaining an Irish & UK backend / data management system and leaderboard. Utilised within the brand’s web sales funnel and on social media the results exceeded expectations with more than 1,000 unique plays each month with no paid promotion. This helped contribute to the success of the loyalty programme and record sales in 2019.