.DRUGS.ie. - ‘SLOWDOWN AFTER LOCKDOWN’

.THE CHALLENGE.

With the re-opening of nightlife in Ireland, Drugs.ie wanted to deliver a communications campaign to spread awareness of the findings of their recent European drug trends study, and encourage consumers to get informed and ensure a safe return to nightlife for all. #IfYouGoGoSlow

.THE RESPONSE.

Leveraging Headcase roots & connections to the industry, we developed a full service campaign consisting of strategy, creative, talent recruitment, content production & event curation. This was then delivered through both a ‘Social Content Series’ and ‘Live Panel Event’ which could deliver the key messaging to target audiences in a non-judgemental, relatable and credible manner.

Discussing topics such as reduced drug tolerance, mental health, peer influence, mixing drugs and reducing harm, the campaign received thoroughly positive industry and consumer feedback - as well as coverage from multiple publications.

The Report of the Emerging Drug Trends and Drug Checking Working Group can be found here: https://lnkd.in/ejvzWE6V