.DANONE ACTIMEL. - ‘Winter Bottle 2019’

.THE CHALLENGE.

Mindshare were planning a unique winter campaign for Danone Actimel called #WinterBottle.
Headcase were brought on board to help develop and activate the concept and content output.

.THE RESPONSE.

Headcase helped in the creation of a unique New Year’s Day Swim Event that would engage & reward hundreds of brave swimmers in Bray, Co.Wicklow, whilst also creating a compelling Suite of Social Media Content that to inspire thousands more online. With a very short window of time to activate at the event and to share the content; creative planning and coordination was key. The results both on the ground, and online were held as a great success - a credit to all stakeholders involved and as demonstrated by the campaign being replicated the following year.