Currys were looking for a way to connect their brand and offering with the Irish Student audience for the first time. Working together with Starcom we activated an integrated campaign around Freshers week both online and offline.

We created a bespoke theme and messaging, positioning Currys as the brand that understands & supports students on the student journey, and brought it to life with a nationwide college campus roadshow that brought fun, education, tech support and challenges, supported by bespoke content for social and on radio - working with MediaCentral to help deliver further reach and localised audience engagement.

The campaign delivered on engagement and KPIs - both online and offline - as well as positive sentiments. The approach is poised to become a regular & new focus for the brand - allowing them to show up with a new message, in a new way that works & connects with the audience.