Headcase were briefed to design and activate a consumer trial & experience for Dairy Milk Oreo (the Perfect Match!), that would resonate with the target audience online and offline.
We designed and activated an integrated campaign centred around ‘The Perfect Match Machine’ - an interactive vending machine that required two consumers (often strangers) to play together and match their actions to receive a super-tasty reward!
We planned and activated a nationwide roadshow - complete with Media, Influencer and Broadcaster linkups with the likes of James Kavanagh, Spin FM, and Joe.ie. The activation was a huge success, engaging students all across Ireland, distributing 10,000 samples and creating talkability - before being extended for a second brand roadshow.
“When you understand the student mindset, and show up in a way that connects with that; the rest becomes easy…”
The activation was a huge success, engaging students all across Ireland, distributing 10,000 samples and creating talkability - before being extended for a second brand roadshow.
Contact us to learn more about our approach to integrated experiential.
