.BMW. - 'Petrol, Electric, Why Choose?’

.THE CHALLENGE.

With the release of the BMW PHEV 212, UM approached Headcase with the goal of increasing brand awareness for the BMW PHEV Range to the Irish public.

.THE RESPONSE.

Headcase, in partnership OffGrid Media – designed and created a OOH Special Build located in the heart of Dublin City - Including Smart Lighting, Graphics and 3D elements that stand out and present a premium and luxury feel. The execution was documented and a suite of content was edited and shared to amplify the original and successful campaign further.