.BAT (Ire). - ‘B2B Communications & Content’

.THE CHALLENGE.

British American Tobacco (Ire) had a number of strategic Corporate & Brand developments that needed to be communicated with, and understood by their core Trade Customer Stakeholders.

Following some negative communications scoring, they wanted to do so in a way that would rectify and strengthen those key commercial relationships.

.THE RESPONSE.

Headcase proposed and designed a campaign of Trade communications to reach and engage this key audience. These included corporate content/storytelling, brand rewards and an experiential delivery.

At its core, Headcase wrote and produced a corporate video content piece that overviewed the business, and the growing trade opportunity resulting from their core global brand migration Vype to ‘VUSE’. 

Using new local footage alongside statistical animations & brand assets; we were able to design and produce a highly effective & engaging corporate presentation, that would help align stakeholders and help ensure BAT’s business, mission and brands would remain top of mind.

It would also pave the way for improved ongoing communication and relationship building.