.AN POST. - ‘THE LOVE STAMP’

.THE CHALLENGE.

An Post wanted to create talkability around their new ‘Love Stamp’ in the run up to Valentine's Day, encouraging people of Ireland to share & send love.

.THE RESPONSE.

Headcase proposed a campaign with multiple touchpoints that would deliver value both OOH and online. Getting up close and personal we conducted Vox Pop interviews with the people of Ireland, learning about their own language of love, from which large scale projections were designed, planned and created - then appearing on some of the city’s most most famous locations in the days leading up to Valentine’s day. 

We helped spread the love to nearly 1500 people across Instagram and to thousands more live on the streets of Dublin.