“It’s about more than clothing. It’s about connecting with the modern woman
and highlighting her role in today and tomorrow’s world.”
The story of AMILLI started as Karla sought to reconnect with her sister Bruna (a fashion designer) during the pandemic. As conversations progressed we uncovered greater purpose and alignment to Headcase core values.
“Classic, Sophisticated and Well cut. Crafted in quality fabrics”
What followed is a business & brand mission centered around 2 x guiding principles, that live at the heart of the business strategy & brand.
A World - where women’s influence & beauty is recognised & celebrated at all ages.
A Fashion Industry - where ethics live at the core.
After almost 2 years of R&D, Brand & Product Dev, Showrooms in Paris & London, ECommerce, and Launch Event in Nov in Dublin, AMILLI has received incredible response from consumers, industry and core target audience. With the support of Headcase and growing advisory, the business is now entering an exciting partnership and international route to market phase.
Contact Us to learn more about our brand strategy and incubation experience
